The Practical Side of Subscription Box Content
When you understand your customers needs, you’re 90% of the way toward finding the best content for your subscription box business. However, you need to make sure the items you are considering are suitable for shipping worldwide in a box.
• How much does the item cost? If it is super-expensive and outside the budget you can allocate, it won’t be beneficial to your business.
• How big is the item? If it is very large or heavy, it won’t be suitable for shipping anywhere.
• Is it legal to send through the mail? Some items are restricted and cannot be shipped – and these rules can vary around the world.
• Is it perishable? If you’re only shipping locally and can guarantee delivery times, you might be fine with this – if you’re shipping worldwide, you don’t want to upset customers by delivering something that is broken, out of date, or rotting.