Pick a Niche
You might think the best way to run a subscription box business is to create a box that will appeal to the widest audience possible, but that isn’t the case. Think of it like this – why not create a food box, because everyone needs to eat?
Because everyone needs to eat, your box would really need to stand out and be super-cheap to gain any traction. However…if you chose to create a keto food box, you might do better. Why? Keto is a current dietary trend that people want to do well, and so creating such a box targets a subset of “all people who eat”, is trending, and gives a real benefit – people don’t have to think about what they are eating, you’ve already chosen it.
Target a niche and you’ll be able to market your box very effectively, and therefore gain more subscribers than simply producing a general box.
Get the Best Price for Your Box Contents
Negotiate with the suppliers for your subscription box service so that you get a discount for buying in bulk. The less you need to pay for your contents, the higher your profit margin.