Samples of Customer Loyalty Program Systems
1. Points System
Regular customers can earn a certain number of points based on purchases that can be converted to cash equivalents and used to buy again. It can also be a freebie, a discount, a reward, or a special offer. This system can be applied to businesses that cater to frequent or habitual purchases. Examples are fast-food shops, groceries, etc.
2. Tier System
This is a step ladder loyalty system that encourages customers for more purchases or avail of services so that frequent customers will level up to a category where rewards are higher. This calls for a deeper commitment and better rewards based on frequency. A good example would be hotels, resorts, airlines, and insurance.
3. VIP System
This is a different kind of system where customers, this time, buys a VIP Card meant to bypass purchasing obstacles such as taxes and shipping charges.
4. Coalition Program System
This is a good way of letting your customers know of your holistic approach to fulfilling their needs by partnering with other companies that delivers relevant goods and services. After purchasing sports equipment, it might be a good thing that they get a freebie to try a newly-built gym nearby. This will be beneficial for you, your partner company, and your customer to grow your base.