Find Your Market
Opinions vary between “everything is a market” to “there are no new markets left” – do some research and find a market that you can sell your subscriptions to. Analyze competitors and plan to do what they do, but better.
Know Your Market
You might already be moving on to subscription software but stop! When you’ve analyzed your competitors, analyze your customers too. Build an idea of who your perfect customer might be.
You might be sending out boxes of movie memorabilia, but there’s a difference between comedy fans and horror fans, so make sure you target the right people.
Try It Out
Buy a box. Put items in it. See how it looks, see if it works. You can take photos of it for later use and adapt the contents as necessary. Without physically trying it, you can’t be certain of the size, weight, or shipping cost.
Price It Right
Speaking of cost, now is the time to work out the price for your box. Don’t forget to include the cost of the empty box, any packing materials you need, the cost of the items inside, and the price of shipping. The price you ask your customers for should be higher than this, or you’re going to instantly be losing money.