Checkout Buttons-Missing these can cause shopper abandonment

The holidays are usual times when shoppers go to and fro whisking about with their carts on a spree taking what to them would be worth buying to keep or to give away. But now that times have drastically changed, health concerns due to the pandemic had people rapidly shifting towards a more digital undertaking including online shopping. Experts believe that online shopping behaviours are likely to have lasting effects.

Situational Background

A survey was conducted to examine how the pandemic affected the way consumers utilize e-commerce and other digital solutions. Entitled “COVID-19 and E-commerce”, the survey covered about 3,700 consumers from nine emerging and developed economies. It was found out that more than 50% of respondents now frequently shop online and would access the Internet more for the latest in news, health information, and digital entertainment.

The survey revealed that those in emerging economies reflected the highest shift to online shopping. Online purchases have grown from 6% to 10%, of which the top consumer choices are ICT/electronics, gardening, do-it-yourself, pharmaceuticals, education, furniture/household products, and cosmetics and personal care categories.

In the light of these phenomenal social changes, online entrepreneurs have a rightful duty to respond urgently to make online shopping an experience. The Baymard Institute has warned that in the past quarter, 26% of online shoppers in the US have abandoned an order only because the checkout processes have been too long or complicated.

It is important, therefore, to understand the causes of abandonment so that designers and developers should take into serious account the need to improve custom themes and thereby boost client conversion. Crucial at best to consider is the consumer experience on a store’s cart and checkout pages that will determine the completion of a sale or not. Buyers must be given the feel of a user-friendly experience in crossing these pages where they can be more familiar with minus the complexities. A lower cart abandonment probability can then be achieved.

Checkout Buttons

Developers can design dynamic checkout buttons to facilitate user experience fit for the buyer’s form of payment, whether Paypal or Apple Pay, or whatnot. The presence of these buttons on the cart page and the product page including themes would simplify the navigation by giving the buyer the access to a call- to-action button that suits them most while processing payments anywhere on the site.

Store designs should lean towards the client’s different preferences. The coming of crypto wallets and other alternative payment choices can make themes very competitive with dynamic checkout buttons. Top US retailers have preferred the Apple Pay digital wallet because buyers can simply access their accounts using their iPhones and Apple watches. Buyers would want to experience the particular look and feel of their wallet of choice.

Checkout buttons added for Paypal, Google Pay, Amazon Pay, etc. can be included in the themes cart and product pages. Any of the buttons is to lead the buyer through a checkout process with an ease-of-use design. When dynamic checkout buttons are seen on the product page, the buyer skips the cart page and is directed to the checkout flow. When a buyer finds a dynamic checkout button on the cart page, they can simply use it without going through the regular checkout. The presence of the same payment icons on either page will help enhance buyer experience and trust.

Conclusion

It is always a good thing to provide your client with the best possible theme service. But some themes may not be compatible with their requirements. So, it is best to know what their unique requirements and products are as there will be functionalities that actually limit user experience.

Overall, the implementation of dynamic checkout buttons is out to simplify checkout processes and that would mean optimizing client conversions, especially that new ways of paying online are gaining popularity.

It is for these reasons that Xion Global made it a point to implement these requirements in a one-stop payment gateway where the budding online entrepreneur will not have to worry about missing important details. These are the nitty gritties that most of the time throw an online business into a rut that makes the entrepreneur wonder without knowing what the actual issue is or how to resolve it. It can happen over and over.

Xion was created to end this by merging DeFi and eCommerce into one lean mean machine meant to end an entrepreneur’s online misery. Letting XG handle the backend and underlying structure, merchants can now focus on improving their products and services and not worrying about complex integrations or 3rd party fees.