Underselling Your Subscription
If you have competitors, one way to get sales ahead of them is to offer low prices. Unfortunately, this can mean lowering your prices TOO far. If your subscription service is the lowest priced, you’ll probably gain customers – but your business will fail quickly as it won’t be making any money.
Instead, make yours the best value by offering upsells and great customer service.
Forgetting About Multiple Marketing Channels
To subscribe to your services or products, people need to know about them. Go where the people go, and market to them where they are – PPC, social media, email campaigns, and so on. Make sure you have analytics installed on your website, so you know how people got there, and then go and market to more people in the same place.
Making Subscriptions Complicated
Imagine this – you’ve set up a business offering a subscription to cans of paint. Every month, a different color. Unless… the customer wants it once a week. Or twice a month. Or a larger amount of paint.
Maybe there could be a premium option that comes with disposable gloves. Perhaps a hat for an added bonus. Confused customers don’t buy, so keep it as simple as possible!